Sneak Peek into Promoters and Twitter sales
We’re sharing some recent experiences we had with promoters on Twitter, hoping that you would find it interesting. We’re hoping to have an open conversation about promotions in the NFT space. Hope you follow along as we flesh this out more. While today we’re just sharing some anecdotes, we’ll be sharing more data really soon.
Twitter Account Sale
Today I was DM’d by someone on Twitter to sell me an account with 211k followers. Since I have been observing a lot of questionable activity from spam accounts recently, I decided to talk to this account and find out more.
I was skeptical if there even was a real account being sold, but I was surprised to find that there was — https://twitter.com/im_ryand — and she is asking 900 usd for it, a discount from the normal 1.2k, since it is a rush sale.
She sent me the tweet selling this account (I decided I shouldn’t reveal the account for their privacy, so I’m blurring it out) -
I noticed the strange hashtags on it, #snakezone #junglezone #ratszone. Clicking on these hashtags reveals that all of them are code for selling social media accounts. This is apparently a trend that dates as far back as 2018.
It is pretty consistent and unambiguous. Each and every post with these hashtags is about selling accounts, and it can be found on other platforms like Facebook, Instagram, and TikTok as well.
Here’s some quick data —
#snakezone #junglezone #ratszone and #ratzone had total volume of 15,611 tweets in the past 30 days.
People often use NFT related hashtags along with the above hashtags. So out of these 15k tweets, 6,526 tweets also have NFT or crypto hashtags (#NFTCommunity, #NFTGiveaways, #NFTs, #Crypto, etc.) in the same tweet.
So 41% of account sale tweets are targeted for NFTs or crypto use. Other than NFTs, I also see these hashtags appear with #royalehightrades or #robloxgiveways.
I asked the seller what I can do with the account, and she told me that “it's safe for any content sir, giveaway, crypto, business. anything” All details can be changed, tweets can be deleted, and the followers apparently are organic. I wonder how many people did this, or if there are any NFT projects that bought accounts like this.
Promoters Admin
On the same day, I was also contacted by a promoter admin.
I responded and I was put into three groups, each is a different promoter. I was sent pictures like these, with their name on top.
They do promotions across all social platforms —
And I was given examples like these:
A tweet like this can generate 15k+ followers in 24 hours. I thought it was notable that this account is even a verified account on Twitter.
We asked around, and there are people who worked with these promoters, and they are able to drive a lot of traffic into their community, but it did not lead to sales.